Privacy Policy

1. Introduction

This Privacy Policy explains how Dr. Dhaval Shah, operating as Braces for Smile, collects, uses, and protects your personal information when you visit bracesforsmile.com or contact us through the website.

By using this website, you agree to the collection and use of information in accordance with this policy. We are committed to protecting your privacy and handling your data responsibly.

2. Information We Collect

Information you provide directly

• Name, phone number, and email address when you submit the appointment booking form or contact form.
• WhatsApp messagesif you choose to contact us via WhatsApp. These are processed through WhatsApp (Meta) and subject to WhatsApp's own privacy policy.
• Your preferred clinic location, appointment date, and treatment interest when submitting a booking request.

Information collected automatically

• Google Analytics — anonymous usage data including pages visited, time on site, and device type. No personally identifiable information is collected. You can opt out via Google's opt-out tool.
• Google Tag Manager — used to manage analytics and marketing tags on the website.
• Meta Pixel — anonymous advertising data used to measure the effectiveness of ads on Facebook and Instagram. This may use cookies to track interactions with our website.
• Microsoft Clarity — session recording and heatmap tool used to understand how visitors interact with our website. Data is anonymised and used solely to improve the user experience.

3. How We Use Your Information

• Appointment confirmation — to contact you via phone, WhatsApp, or email about your appointment request.
• Website improvement — to understand how visitors use the site and make it more useful and accessible.
• Relevant advertising — to show relevant ads on platforms like Google, Facebook, and Instagram to people who have expressed interest in orthodontic services.
• Communications — to respond to enquiries submitted through the contact form or WhatsApp.

4. Data Sharing

We do not sell, rent, or trade your personal information to any third party.

Your information may be shared only with:

• Formspree — our form submission processor, which securely delivers booking requests to us by email.
• Google, Meta, Microsoft — as described above, for analytics and advertising purposes, using anonymised data only.
• Third parties when required by law or to protect our legal rights.

5. Cookies & Tracking

This website uses cookies to improve your browsing experience and to enable analytics and advertising functionality. By continuing to use this website, you consent to our use of cookies.

We use Google Analytics, Meta Pixel and Microsoft Clarity to understand how visitors use our website. You can opt out of non-essential cookies using our cookie consent banner, which appears on your first visit. Choosing Essential Only will disable Google Analytics, Meta Pixel, and Microsoft Clarity.

You can also control cookie settings through your browser preferences. Disabling cookies may affect some features of the website.

6. Your Rights

You have the right to:

• Request access to the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your personal data at any time by contacting us at the email below.
• Withdraw consent for marketing communications at any time.

To exercise any of these rights, please email us at bracesforsmile91@gmail.com.

7. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this policy or as required by law. Booking request data is typically retained for up to 12 months.

8. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact us: